
3CX is a software-based private branch exchange (PBX) that leverages the Session Initiation Protocol (SIP) standard to facilitate voice over IP (VoIP) communication. Founded in 2005 by Nick Galea, 3CX has evolved into a comprehensive unified communications platform, serving over 350,000 businesses worldwide, including notable clients like Air France, PepsiCo, and Best Wes
Key Features:
Unified Communications: 3CX integrates various communication channels, including voice calls, video conferencing, live chat, and instant messaging, into a single platform. This integration enhances collaboration and streamlines communication within organizations
Cross-Platform Accessibility: The system offers clients for web browsers, desktop applications (Windows and macOS), and mobile devices (iOS and Android), ensuring users can access their communication tools from anywhere.
Advanced Call Management: Features such as call routing, interactive voice response (IVR), call queuing, and voicemail-to-email functionalities enable efficient handling of inbound and outbound calls.
Video Conferencing: 3CX includes integrated video conferencing capabilities, allowing users to host virtual meetings with features like screen sharing and collaborative tools.
CRM Integration: The platform can integrate with various Customer Relationship Management (CRM) systems, providing features like call pop-ups and call journaling to enhance customer interactions.
Security Measures: 3CX emphasizes security with features such as call encryption, automatic updates, and protection against attacks, ensuring that communications remain secure.
Deployment Options:
3CX offers flexible deployment options to suit different organizational needs:
On-Premise: Businesses can install 3CX on their existing hardware, utilizing servers running Windows or Linux operating systems.
Cloud-Based: Alternatively, 3CX can be deployed in the cloud, either through the company’s hosting services or on popular cloud platforms like Amazon Web Services (AWS), Google Cloud, or Microsoft Azure.
Licensing Model:
3CX employs a straightforward licensing model without per-user fees. Licenses are based on the number of simultaneous calls, making it a cost-effective solution for businesses of varying sizes.
Security Incident:
In March 2023, 3CX experienced a security breach where its desktop client, 3CXDesktopApp, was compromised to distribute malware. The company responded by appointing cybersecurity firm Mandiant to conduct a thorough investigation. The investigation revealed that the breach resulted from a prior software hack involving an application from Trading Technologies, accessed through a 3CX employee’s PC. The attack was linked to North Korean operators. In response, 3CX implemented a Security Action Plan to mitigate future risks.
Awards and Recognition:
Over the years, 3CX has received several accolades, including:
2015 Global Unified Communications Price/Performance Value Leadership Award by Frost & Sullivan.
2015 Tech Innovator Award by CRN.
2015 Most Innovative Product Award by Innovationspreis-IT.
2012 Best Emerging Technology Vendor by CRN.
Conclusion:
3CX stands as a robust and versatile unified communications solution, offering a wide array of features that cater to modern business communication needs. Its flexibility in deployment, comprehensive feature set, and commitment to security make it a compelling choice for organizations seeking to enhance their communication infrastructure